TubeMogul Blog

Distribution Added for iFood.TV

We are pleased to announce that TubeMogul now supports automated distribution to iFood.TV, a video site that spotlights cooking and gourmet-related videos. To automatically upload your relevant videos to iFood, simply create an account there and check their box on any video’s “Launch” page.

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Comments February 23rd, 2010

Haiti Earthquake: YouTube Responds

It’s been amazing to watch the outpouring of support for victims of the tragic earthquake in Haiti. Collectively, footage from Haiti and pleas for help from everyone from The Red Cross to lesser-known video bloggers total 33,496,643 views on YouTube in the past week. We also recently learned that one of our clients, Eric Harr of the social media agency of the same name, will be reporting from the ground in the coming days.

Our thoughts and prayers obviously go out to the people of Haiti, who still urgently need help. You can donate here.

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Comments January 18th, 2010

We’re Proud To Announce Our Partnership With Brightcove

Today, we announced a wide-ranging strategic partnership with Brightcove, the leading video platform. Included in the deal:

- TubeMogul’s suite of InPlay video analytics are a standard out-of-the-box feature of Brightcove 4, tracking real-time viewership and engagement data for all Brightcove customers.

- TubeMogul’s engineering team is working closely with Brightcove to delvelop next-generation advanced video analytics that will be made available in 2010 as a premium product and add-on to the Brightcove platform.

As Ryan Lawler notes, “this is a pretty big win for TubeMogul, which has gone from being a longtime member of the Brightcove partner program to powering analytics for the largest video platform provider out there.” So we’re obviously pretty excited! More here.

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Comments December 7th, 2009

Family Guy Actually Ended Up Helping Windows 7

Since Microsoft’s Windows 7 “Family Guy” ads went live on 11/25, views for all other Windows videos (i.e. dry product demos) shot up an astounding 25.2%.

An aside/open question: is the whole point of these ads to be intentionally lame (i.e. “Launch Parties,” “Seinfeld / Gates”), with the ultimate goal being a lot of chatter about the ads themselves? That might get more everyday people to be interested in a product launch than than they otherwise would be.

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Comments December 4th, 2009

Why Did Fox Briefly Kill the Weezer Snuggie?

Weezer’s Snuggie video (see below) was briefly removed from YouTube on Thursday due to a copyright claim by Fox Television Stations. Oddly, the video was restored an hour after being removed, and no one seemed to notice.

Whether the culprit was YouTube’s Content ID system or an over-zealous Fox content manager, it appears to have been an accident. That said, the incident is a curious window into YouTube’s constant stream of piracy monitoring. Before the video was removed, it racked up 698,940 views in its first 48 hours, more than any other video on YouTube or elsewhere in that timeframe (current stats below).

If you are interested in precisely tracking pirated versions of your videos, check out our “Viral Analytics” service, which documents a given video’s audio-visual DNA and tracks pirated versions across thousands of sites.

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Comments November 5th, 2009

Apple’s New “Get a Mac” Campaign Laps Windows 7 on YouTube

Despite the fact that Apple is not posting official versions, the newest round of “Get a Mac” ads are beating Windows 7 videos pretty handily on YouTube (chart below).

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Comments November 2nd, 2009

Distribution, Tracking Added for Zoopy, Africa’s Most Popular Video Site

We are pleased to announce that TubeMogul is now integrated with Zoopy, a video sharing site based in South Africa that is incredibly popular across the African continent. “Zoopy provides advertisers and content creators a unique opportunity to reach the African continent, which is obviously exciting,” our CEO and Co-Founder Brett Wilson comments in Zoopy’s release.

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Comments October 30th, 2009

With Movie Trailers, Not All “Views” Are Created Equal

Recently, we released research concluding that movie trailer “views” are a terrible predictor for box office receipts. Given that we are in the business of video promotion, one might wonder why we released such damning data about the medium (other than lack of bias .

Here’s the answer: when studios use TubeMogul Promotion to promote a trailer over mediums (i.e. paid search, YouTube ads), the correlation between views and receipts shoots up 94.9%, to a statistically significant value (1.0 instead of .05). Why? Not all “views” are created equal, it turns out (see our research here, here), and TubeMogul targets viewers and gets videos featured in ways others can’t. To date, we’ve worked on campaigns for Lion’s Gate, 20th-Century Fox and other studios, and the movies have all been box office successes.

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Comments October 28th, 2009