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December 4, 2014
TubeMogul Launches PTV - Programmatic TV
Today, TubeMogul pulled the curtain off PTV – the world’s first self-serve software that automates the buying of TV ads.
That’s right. TubeMogul’s software platform for video planning, buying, optimizing and measuring now includes television.
How is this possible? Through integrations with various TV platforms, including an exclusive partnership at launch with WideOrbit, TubeMogul PTV provides advertisers access to TV ad inventory aggregated from national cable networks and local broadcast stations.
This represents a massive departure from the tedious traditional method of TV planning and buying. Advertisers now have a single, centralized platform through which they can unify their various buys.
Targeting has graduated from basic age and gender demographics to also include: income level, ethnicity, educational level, children in household, home ownership status, automobile preferences, pet ownership and more. Advertisers can target specific networks and dayparts that index higher towards their target audiences, and use third-party verification and analytics to inform optimization and strategy.
To see a breakdown of the TV buying landscape and programmatic opportunities, check out the TV whitepaper we published today as well.
That’s right. TubeMogul’s software platform for video planning, buying, optimizing and measuring now includes television.
How is this possible? Through integrations with various TV platforms, including an exclusive partnership at launch with WideOrbit, TubeMogul PTV provides advertisers access to TV ad inventory aggregated from national cable networks and local broadcast stations.
This represents a massive departure from the tedious traditional method of TV planning and buying. Advertisers now have a single, centralized platform through which they can unify their various buys.
Targeting has graduated from basic age and gender demographics to also include: income level, ethnicity, educational level, children in household, home ownership status, automobile preferences, pet ownership and more. Advertisers can target specific networks and dayparts that index higher towards their target audiences, and use third-party verification and analytics to inform optimization and strategy.
To see a breakdown of the TV buying landscape and programmatic opportunities, check out the TV whitepaper we published today as well.
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