TubeMogul Democratizes Video Analytics
TubeMogul 2.0 launches, allowing anyone to track standardized video metrics far beyond "views" from the Web's top video sites.
Emeryville, CA - May 27, 2009 - TubeMogul, the most popular online video distribution and analytics service, announced the launch of TubeMogul 2.0 today, giving away tracking capabilities that were once the exclusive purview of large media companies and advertisers.
For the first time ever, video publishers can gain access to a single, standardized set of rich, census-based analytics that can be seen and compared in a single dashboard, aggregating data from the Web's top video sites. Cross-site metrics like how much of a video is actually watched, what sites and search terms are referring views, audience geography and much more will be available as part of TubeMogul's new product. TubeMogul's partnerships make this possible. TubeMogul's InPlay technology, which previously was only available to sites hosting their own video, is now integrated on 15 of the Web's top video sites, including Blip, DailyMotion and MetaCafe--with more to come soon.
The best part, from a user's perspective: TubeMogul is giving the rich, cross-site data away for free to most of its over 85,000 users. "In the industry, this level of data was previously only available to large advertisers and top video destinations, and usually only for their own site" comments Brett Wilson, CEO and Co-Founder of TubeMogul. "We now track this type of data globally and are giving it away."
TubeMogul's new product "has allowed us to understand our audience better, as well as to more precisely monitor our business needs," notes Michael Greer, VP of Product Development at The Onion, which beta-tested the product. "We have found their service invaluable in distributing and tracking streams for the Onion News Network." Jim Louderback, CEO of Revision3, a company that also beta-tested the product, has this to say: "Knowing which shows are the most engaging to viewers is helpful in selling advertising and devoting resources."
About TubeMogul
TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched. TubeMogul offers tracking far beyond the traditional metric of video "views." TubeMogul InPlay, which can be activated within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance -- all in real-time.
For more information, contact:
David Burch
david@tubemogul.com
(510)653-0501