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What is TubeMogul?
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TubeMogul provides viewership and demographics information
TubeMogul’s Advanced Dashboard gives Next New Networks the ability to manage their growing stable of content in one location, providing both the viewership figures to give production managers feedback on which content is working in what locations, and the audience measurement to give the ad sales team the compelling data to keep advertisers happy with their placements. Timothy Shey, Founder and Head of Network Development for Next New Networks, notes the importance to his company. “TubeMogul is such a needed tool for our business that I hate to think of what we would do without them.” DEPLOY YOUR VIDEOS, MEASURE YOUR VIEWERSHIP |
Next New Networks is a self-described “micro-television network” that aims to catalyze the wave of video-viewing change by developing high-quality, targeted programming in the form of short, episodic web video content. To this end, Next New Networks has grown from zero to 12 shows in the first year, and plans on adding a few new shows each month. These internet television shows are developed by production managers and supported by an ad sales team. Production managers need metrics to measure their success, and the ad sales team needs audience size and characteristics to attract advertisers and sponsors.