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What is TubeMogul?
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TubeMogul provides Buzz Tracking for videos that are not your own
Infuse Creative used TubeMogul’s Analytics by Keyword tool to gain competitive intelligence on all videos (regardless of video site or who uploaded them) tagged with specific words and phrases. The search engine marketing firm was able to show its client – with data – both the benefits of uploading theatrical trailers to the sharing sites and the subsequent buzz in the form of user generated videos. DEPLOY YOUR VIDEOS, MEASURE YOUR VIEWERSHIP |
Infuse Creative is a boutique search engine marketing and optimization (SEO/SEM) firm known for its value added services provided to such clients as Mazda and National Geographic. In their work on a major theatrical release for a large Hollywood studio, Infuse Creative was tasked with analyzing the buzz created for keywords and tags on all videos across several video sharing sites. Infuse Creative was already tracking the success of the studio’s videos uploaded through TubeMogul to the studio’s accounts at the video sites, but what about all the videos uploaded by fans and movie critics? The Hollywood studio was looking to get a picture of all views from all videos tagged with keywords pertaining to their new movie.