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What is TubeMogul?
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TubeMogul provides data feeds and Advanced Data Query & Export
Since CBS Interactive had developed its own integrated reporting structure to communicate progress in the other responsibility areas, Botkin was looking for a way to take the valuable data gathered by TubeMogul and seamlessly provide it to CBS’s measurement system. TubeMogul hosts a web page that allows Botkin’s team to directly pull the data they need in XML format and CBS Interactive reports their metrics to CBS executives the way they want it. Already have a dashboard of your own? TubeMogul can power your internet video measurement, too. DEPLOY YOUR VIDEOS, MEASURE YOUR VIEWERSHIP |
CBS Interactive is the online extension of America’s most watched network. At CBS Interactive, David Botkin is the Senior Vice President of Audience Research and Analytics, where he runs analytics to help a number of core CBS business units by providing data and insights for the entire company's interactive audience and user base. He’s got a lot on his plate.